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Wednesday, April 7, 2010 as of 11:14 AM ET

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  • NBC station refuses to air new "Playboy Club" series

    Hugh Hefner and Utah do not mix.

    At least that’s what NBC’s Salt Lake City affiliate KSL-TV is saying, as it refuses to air the network’s upcoming drama series “The Playboy Club.”

    FOX411: ‘Real Housewife’ Defends Playboy Spread.

    The series is set in a 1960s era Playboy Club, when the Playboy brand was reaching its peak.

    KSL-TV’s president and CEO Mark Willes issued a statement: “The Playboy brand is known internationally. Everyone is clear what it stands for. We want to be sure everyone is clear what the KSL brand stands for, which is completely inconsistent with the Playboy brand.”

    FOX411: Hugh Hefner Names Playmate of the Year.

    The statement also said the Playboy brand was inconsistent with a community anti-pornography campaign the network was promoting.

    NBC responded with its own statement: “While we are disappointed with KSL’s decision, we are confident that the show will find another home in the Salt Lake City market.”

    (What, on CBS?)

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    Willes said the station will pick a different show to air Mondays at 10 pm.

    KSL is owned by a media company controlled by the Mormon church, and has skipped over programming in the past, including the American version of the racy British comedy “Coupling” and the 2000 animated comedy “God, the Devil and Bob.”

    RELATED: The Playboy Jet: How Hef Used to Travel.

    Neither lasted very long on the NBC schedule, so KSL-TV didn’t have to substitute them for long. And with the way things have been going at NBC for the past few years, that may again turn out to be the case.

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