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Wednesday, April 7, 2010 as of 11:14 AM ET

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  • Kim Kardashian is 'dead' in new ad

    Kim Kardashian will die on Wednesday.

    At least that’s what her new ad says.

    The reality star and endorsement-loving star is taking part in a “Digital Life Sacrifice” campaign for World Aids Day, where she is quitting Facebook and Twitter until $1 million is raised for HIV/AIDS awareness.

    Yes, that’s $1 million. An amount she probably could have just donated. We’re just saying.

    But anyway, Kardashian poses in a coffin, in full hair, makeup and tight dress, all to send a message.

    The event is organized by Alicia Keys’ “Keep a Child Alive” organization. Other celebs who opted to digitally die include Lady Gaga, Justin Timberlake, Usher, Ryan Seacrest, Serena Williams and Katie Holmes.

    “It’s so important to shock you to the point of waking up,” Keys said. “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.”

    The campaign, she said, puts the disease in perspective.

    “This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,” said Keys, who has more than 2.6 million followers on Twitter.

    The foundation, which began in 2003, will accept donations through text messages and bar-code technology, which is featured in the charity’s Buy Life campaign. Raised efforts support families affected by HIV/AIDS in Africa and India.

    “It’s about love and respect and human dignity,” she added.

    Keys said recruiting celebrities was difficult because of scheduling, but “once I got people on the phone and I was able to paint the concept for them, everybody was in.”

    Not one person said no, Keys recalled.

    “I have a feeling that Gaga is going to raise it all by herself,” Blake said. Lady Gaga has more than 7.2 million followers on Twitter, and nearly 24 million fans on Facebook.

    The campaign begins Wednesday, Dec. 1.

    Whatever happened to a good, old-fashioned telethon?

    What do you think of these ads?

    The Associated Press contributed to this report.

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